WOB EVENTS

industry

Healthtech

services

Branding

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Web Design

Background and Origins

Wolfofbey is the leading independent education program in the Middle East, recognized for empowering aspiring entrepreneurs with practical tools, strategic guidance, and community-driven support. As of Q1 2025, the program has enrolled over 5,100 students and attracted more than 150,000 participants to its free events, webinars, and workshops. What began as a modest initiative has since grown into a regional movement.

The brand was founded by Jad Fakhani in 2018, initially as an Instagram page with a mission to provide free, value-driven content for the Lebanese eCommerce community. At that time, Lebanon's eCommerce market was underdeveloped, valued at less than $10 million annually. Drawing from Jad’s experience in eCommerce dating back to 2013, Wolfofbey sought to fill the educational and infrastructural gaps in the market.

The outbreak of the COVID-19 pandemic in 2020 presented an unexpected opportunity. With more time spent at home, digital education surged in relevance. The Wolfofbey platform responded by expanding its content output and deepening its educational commitment. This shift marked the transition from casual content to a structured, strategic education initiative.

Market Challenges and Strategic Response

Despite a growing appetite for entrepreneurship, the Lebanese community faced several critical challenges: limited access to reliable delivery services, underdeveloped fulfillment infrastructure, and a lack of localized payment solutions. Recognizing these systemic limitations, Wolfofbey took a holistic approach.

The brand invested in building the infrastructure necessary to support its students beyond theory. It facilitated connections to vetted fulfillment centers, last-mile delivery companies, and payment gateway providers. At the same time, the curriculum focused on practical strategies tailored to local and regional dynamics. This end-to-end support enabled aspiring entrepreneurs not only to learn but to launch and sustain viable businesses.

Brand Development and Institutional Growth

In 2022, Wolfofbey officially evolved from a content page into a formal brand. The Instagram following surpassed 30,000, and the team introduced its flagship initiative—the Engine Premium Program—a structured educational pathway offering hands-on mentorship, tools, and support systems for participants building their first online businesses.This transition marked the brand's shift from content creation to institutional education, supported by comprehensive operations including course creation, sales funnels, performance tracking, and team expansion. Wolfofbey now operates with a dedicated sales department of over 20 professionals within a highly structured framework.

Impact and Results

Today, Wolfofbey generates over $8 million in annual revenue and continues to scale its reach and impact across the Middle East. Its measurable outcomes reflect the brand’s significance in the entrepreneurial landscape:

Over 5,100 students enrolled in paid programs

More than 3,000 businesses launched by graduates

In excess of 20,000 jobs created within Lebanon

More than $35 million in sales generated by Wolfofbey students

150,000+ individuals impacted through free educational events and workshops

These numbers are a direct result of combining high-impact education with operational execution, grounded in a local understanding of regional challenges.

Social Contribution and Community Involvement

Wolfofbey’s influence extends beyond entrepreneurship. In 2025, the brand became the official sponsor of Al Riyadi Club, Asia’s leading basketball team. It has also sponsored more than 15 athletes competing in global tournaments, reinforcing its commitment to youth empowerment across industries. This initiative aligns with the brand’s broader mission to uplift Lebanese talent in business, sports, and beyond.

Beycom’s Role in Building Wolfofbey

As the parent company, Beycom played an integral role in the development and growth of Wolfofbey. Our scope of involvement included:

Comprehensive content strategy and production

Full course development and instructional design

Brand identity creation and ongoing rebranding efforts

Sales funnel architecture and execution

CRM integration and automation

Talent recruitment and training for the sales team

Performance oversight and business scalability models

Beycom not only supported Wolfofbey but built the infrastructure and growth mechanisms that enabled it to transition from an Instagram page to an eight-figure brand and education institution.

ResultLooking Aheads

Wolfofbey continues to serve as a cornerstone of the entrepreneurial ecosystem in Lebanon and the wider Middle East. With new programs under development, expanded community partnerships, and regional growth on the horizon, the brand remains focused on one core mission: to provide the knowledge, tools, and systems that help people build sustainable businesses and future-proof careers.

This case study reflects Beycom’s capability in transforming bold ideas into institutions that drive measurable, long-lasting impact.

WOB EVENTS

People, brands, and businesses —built to make an impact.