SUPER POWDERS

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From One Product in Beirut to a Wellness Movement Across the GCC

‍When Superpowders came to us, they had a single bold idea: replace your morning coffee with a clean, functional drink powered by mushrooms, cacao, and ancient adaptogens. The first product—Chocolate-Flavored Mushroom Coffee—was packed with benefits but unfamiliar to most.

The vision was massive. The product was ready. Our role? Turn that vision into a movement.

‍We partnered with the Superpowders team to own their brand visuals, creative campaigns, and market expansion strategy—starting in Lebanon and scaling into the UAE, then into 4 countries across the GCC.

The Challenge

Introduce a brand-new category (mushroom coffee) into markets dominated by traditional coffee drinkers. Educate. Convince. Convert. Then scale across borders with brand consistency, hype, and precision.

Our Role

We led the creative and strategic execution across four main pillars:

Cinematic product & lifestyle shoots

Full-funnel content and ad campaigns

Influencer & community rollout

Market expansion strategy across the GCC

Visual Identity & Product Shoots

Building a Brand That Looks as Bold as It Tastes
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‍We didn’t just shoot product—we crafted a visual universe.Our content team developed cinematic, high-contrast visuals that merged the rawness of nature with the sharpness of modern wellness. Think:Macro ingredient shots layered with storytelling

Lifestyle scenes focused on daily ritual and clarity

Premium branding that positions the product as both functional and aspirational

These visuals became the backbone of Superpowders’ digital and retail presence across all markets.

Creative Campaigns – From Curiosity to Conversion

From Curiosity to Conversion
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Educating the market was crucial.We built multi-platform campaigns that introduced mushroom coffee as the smarter alternative to caffeine. Our strategy included:

Scroll-stopping reels and explainers that demystified the ingredients

Founder-led storytelling for authenticity

UGC-style videos for relatability

Bundle offers, seasonal drops, and launch sprints to drive urgency

The result? High engagement, strong conversion rates, and brand recognition that felt organic—because it was.

Market Expansion

From Lebanon to 4 Countries in the GCC
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After a strong launch in Lebanon, we worked with the Superpowders team to strategically expand the brand across the Gulf.

‍We helped scale operations, launch campaigns, and build community across:

UAE

Saudi Arabia

Qatar

Kuwait

Each market had a tailored approach, grounded in cultural context and data-backed targeting. From pre-launch buzz to post-launch retention, we ensured every move was intentional—and every message hit.

The Impact

Created a new product category in the regional wellness space
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Achieved sell-out launches in multiple countries
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Helped scale Superpowders from Lebanon to 4 GCC markets in under a year
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Drove high retention and repeat purchases with community-first storytelling
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Built a distinctive brand image that’s now instantly recognizable
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Delivered high-performing Meta campaigns with a top-tier ROAS

What We’re Proud Of

We didn’t just help Superpowders go to market—we helped them own the market.

This is what happens when you combine a powerful product, a brave brand, and an agency that knows how to make noise the right way. From Beirut to the Gulf, Superpowders is now a leader in functional wellness—and we’re proud to have built the path that got them there.

SUPER POWDERS

People, brands, and businesses —built to make an impact.